Active Entertainment (In terms of Interactive TV) – Entertainment where the viewer has the option of directly controlling the course of events, or at least some of them. It’s the opposite of Passive Entertainment.

The TV show Accidental Lovers is/was an example.

Interactive TV

Interactive TV Application


Participation TV

Participatory Video Ad


Interactive TV Game Show Participation

Interactive TV Voting

Interactive TV Gaming

List of Interactive TV Games Related Developers and Providers

List of TV Programming with Interactive Television in 2002 and Earlier



Active Entertainment (In terms of Interactive TV)

Broadband Entertainment Services

Entertainment on Demand (EOD, EoD)

Personalized Video on Demand Entertainment

User-guided Entertainment, Fully-integrated Participant