Ad Templates – (in terms of Interactive TV) - A standardized and/or basic advertising pattern or product that can have its secondary characteristics manipulated. The secondary characteristics in this case could be its specific interactive
features.

Advertising using Interactive TV

Content Targeted Ads

Contextual Advertising

Dynamic Ad Insertion

Dynamic Ad Placements

Interactive Programming Suite - (IPS)

Interactive request-for-information Ads (iRFI)

Interactive Television Related Advertising/Marketing and/or Market Research Specialists

Pay Per Click Advertising

Personalized Advertising

The Targeted Advertising Dictionary and Business Index


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Activity-based Video on Demand

Actualized Audience Culture

Brand Channel

Independent IPTV Channel

Niche VOD packages, Niche Video-magazine Service

Segmentation

Themed-programming