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Advergaming
– In the Interactive TV gaming environment,
advertisers incorporate some aspect(s) of the company/brand into the
game itself. It’s a kind of integration of interactive TV
advertising and programming. Often the game itself revolves around the
company or
brand.
http://www.itvdictionary.com/itvadv.html Also see http://en.wikipedia.org/wiki/Advergaming  See the Interactive Television Institute. |
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