Association of Radio Industries and Businesses of Japan - (ARIB) - The Association of Radio Industries and Businesses of Japan was developed to be a voice concerning Japanese integration of telecommunications and broadcasting, as well as the promotion of businesses using radio waves in general.  ARIB have their own important standards concerning Interactive TV related products/services in the Japanese market. ARIB specifies technical specifications related to communication, transmission and reception equipments. The ARIB standard is used to broadcast and receive scrambled TV signals and specifies standards for interaction between the Smart Card, descrambler, and demux. www.arib.or.jp