Brand Channel – A dedicated advertising channel available via the Internet, Internet-connected TV, Walled Gardens, etc., where marketers broadcast brand related content directly to users. Brand Channels can be used when marketers want to cater to the needs and desires of a specific community with product tie-ins, Participatory Video Ads (PVAs),  infomercials, infotainment and other types of interactive advertisements. These can give advertisers the ability to measure and view, in real time, user's attitudes towards the advertisements as well as the product/service being discussed. See Advertising using Interactive TV, Interactive TV Branding & Niche Programming.


Branded Entertainment -
http://en.wikipedia.org/wiki/Branded_entertainment

Brand Architecture
Brand Associations
Brand Commitment
Brand Earnings
Brand Equity
Brand Equity Protection
Brand Essence
Brand Experience
Brand Extension
Brand Harmonization
Brand Identity
Brand Image
Brand Licensing
Brand Management
Brand Mission
Brand Parity
Brand Platform
Brand Personality
Brand Positioning
Brand Strategy
Brand Tone of Voice
Brand Valuation
Brand Values
Brand Vision
Branding


Branded Programming (Slots)

See the Interactive Television Institute.