Collaborative Filtering (CF) - A consumer pattern and behavior matching technique.

Personalization Technology - (Personalization Solutions, Pattern-matching Techniques. Associated with Collaborative Filtering (CF), Choice Modeling {CM}) - Instead of being subjected to irrelevant content, this technology aims to present the consumer with data (including advertisements) that they're most interested with.

Choice Modeling (CM) - Learning what the key factors are that contribute to each consumer’s choices.