Corporate Video Market - (May be known as Business TV)  - Corporate communications broadcasts to employees and consumers. Also corporate training videos.  It might also include live corporate TV events and Webcasts. A back channel might be incorporated for interactivity.

BusinessTV - (a.k.a. Business TV) - (Associated with Corporate Video) - A business or group of businesses that have their own TV program(s) for their employees and privileged others. A back channel can be employed for interactivity.