Cross Platform  (interactive TV) – (Maybe known as Platform Independent, Platform-neutral, Interoperability, Platform Interoperability or Platform Agnostic) - When software/middleware and/or hardware works on more than one interactive TV platform.
http://en.wikipedia.org/wiki/Cross_platform www.itvdictionary.com/index.php?ax=list&sub=28&cat_id=28


Reference Platform

Visit the ITV Institute for more information.