DVB-H - (Digital Video Broadcasting - Handheld) - DVB-H can be used for simultaneous transmission of multi-channel television, radio, video, audio and IP data to a range of multimedia receivers including cellular phones, PDAs, PCs and other handheld devices. DVB-H uses MPEG-4 AVC, Windows® Media, AAC and other advanced video coding and bandwidth-efficient compression technologies to deliver high-quality services to small-screen devices.

DVB-H2 -
http://en.wikipedia.org/wiki/DVB-H

DVB-SH - for the satellite access -
http://en.wikipedia.org/wiki/DVB-H