Dynamic Ad Placements - Dynamic Ad Placement is the presentation of advertising in response to a user's demographics and/or request. It's a type of targeted advertising. Network operators might determine what type of sites and/or programming the user prefers the most and then present that user with content and/or advertising related to those categories. Many consider this to be a very significant part of interactive television.

Content-targeted Ads

Dynamic Ad Insertion

Targeted Advertising

See the Interactive Television Institute.