Free-to-air Services - (Maybe known as, or associated with Off-Air Signals, Free-to-view, OTA, Over-the-air, Terrestrial Television, Free-to-air Digital Television, Digital Terrestrial Television, Commercial Terrestrial Broadcaster) - Services accessible over the television (or other mediums) that are free and/or don’t necessarily need a special decoder/set-top box to be received. These might offer interactive TV Services. http://en.wikipedia.org/wiki/Terrestrial_television http://informitv.com/articles/2004/06/09/skytolaunch


See the Interactive Television Institute.