Integration (in terms of TV) - Combining computer functionality with television viewing via a television tuner card (or the equivalent) and other required hardware/software.       Interoperability  - Products, systems, etc. being able to work together to accomplish a common task. http://en.wikipedia.org/wiki/Interoperability See Cross Platform. Pan-media - When multiple platforms are integrated and used simultaneously for the same cause, such as promoting an event. See the Interactive Television Institute.