Interactive TV Gaming – (Known as, or associated with Global Interactive Gaming & Online Gaming, Next-generation Interactive TV Gaming, Subscription Gaming, Adult Games, Sex-themed Gaming, Broadband Gaming, Gaming-specific Broadband Service, Subscription Games.) - TV viewers can participate in contests associated with the programs they watch. These interactive games can generate revenues via sponsorship and/or by charging users a fee to enter their contest.  Interactive TV Gaming can come in the form of single-screen TV or 2-screen TV. A broadband connection may be helpful or necessary.
http://en.wikipedia.org/wiki/Computer_games
   Another aspect of Interactive TV Gaming is betting (gambling). An example might be if your favorite football team was driving toward the goal line, you could bet, in real-time, if they would score a touchdown, a field goal, get an interception etc.
www.itvdictionary.com/interactive_tv_and_mobile_games.html