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MITV - (Microsoft Interactive Television) - Originally known as the "MITV Group". It was originally formed to find a commercially viable use for bandwidth that Microsoft received from DIRECTV as part of a joint platform and service agreement; also Microsoft wanted to build "TV functionality" into their Windows operating system (which they did.) Comspan Communications Inc. was selected as a primary strategy and planning consultant for this ambitious, global interactive television project. It's now more associated with Microsoft TV Platform. |
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