On-Demand Storefronts – (In terms of Interactive TV) - (1) (May be known as Electronic Storefront, Virtual Store, Web Storefronts, Electronic Store.) Electronic stores set up to do e-commerce over the Internet. (2) Electronic stores set up to do e-commerce over whatever network your network operator (such as cable, satellite, telco, terrestrial TV provider) offers. Viewers could visit these sites and buy from the merchants, like they do over the Internet. Video on Demand subscribers that have this service enabled, can shop 24/7 from merchandisers touting their wares via VOD. Microsoft® TV Foundation Edition is a software platform that offers this. (Others offer this too.) See Walled Gardens. Article