Participatory Video Ad  (PVA. Associated with Social TV, Social Interactive TV.) - A PVA is an actual video ad that consumers can rate, share information concerning and otherwise comment about. These give advertisers the ability to measure and view, in real time, user's attitudes towards the ad as well as the product/service it’s discribing. Gaming vendors and movie studios are two of the entities that have used them. See Interactive TV Advertising.

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