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Pull - This is when content is supplied
to the viewer only when they want to be exposed to it. This strategy
can include interactive
features. A TV related "Pull"
service
typically allows
viewers
to decide if they want to access more in-depth content, often in an on-demand and interactive manner.
"Push" presents the content to the viewer whether the
viewer wishes to
access it or not. Push is
the opposite of "pull". https://en.wikipedia.org/wiki/Pull_technology
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