Real Time – Synonymous with “live”, or as the event is occurring.

Real Time Merchandizing – (in terms of TV) – Attempting to sell products/services while the viewer is watching.


Content-targeted Advertising

Contextual Advertising

Direct-response Interactive TV

Interactive request-for-information Ads (iRFI)

Targeted Advertising Systems

Targeted T-coupons (T for Television) 

Target Market (TV)

Untargeted Advertising