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(March,
2006) - "After six years of interactive advertising in Britain, red
button response rates remained well above response rates to traditional
direct-response TV ads that asked the viewer to dial a phone number,
according to Robert Leach, head of interactive services at British pay
TV operator BSkyB's Sky Media arm." www.theaustralian.news.com.au
Red-button
Interactive TV Services – (May be known as Press Red):
(1) The remote control (interactive keypad) the viewer uses has a red button to press for Interactive TV related activity. http://informitv.com/glossary/redbutton DEMO: http://www.bbc.co.uk/digital/tv/tv_interactive.shtml (2) On the screen of
certain Interactive TV
broadcasts there may appear a red
electronic button(s). Folks can click on these via their remote
control/keypad, to activate
various Interactive TV services. This term has also been used in
relation to Teletext.
(3)
Viewers might
also
“press red” to send a TV clip to someone's phone-enabled mobile
phone. See Multimedia
Messaging Services (MMS). Digisoft is
a
company that can enable this {DigiMMS} www.digisoft.tv/products/digi/digimms.html.
(4) UK Interactive TV business that offers Interactive TV authoring and Interactive TV authoring tools. wikipedia.org/wiki/Red_Button_%28Digital_Television%29 & www.pressred.tv Red Button on the Screen - When users press (touch) the Red Button located in the TV picture instead of a keypad (remote). This more often occurs in a public area such as bars. See Kiosks. Press Green Air Mouse Return Path |
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