Service-provider Video - Service-provider Video is video offered by entities such as cable, satellite, telco & terrestrial network operators. In November, 2005, Mike Volpi, senior vice president of Cisco's routing and service provider technology group noted that Cisco thinks that service-provider video at the time was a $4 billion or $5 billion market, growing at 22 percent a year to $9.9 billion in 2009.

Content Provider


Community Based TV Channel

Event-based Programming

Event-driven Programming

Individualized Viewing

Interactive TV Programming


Linear TV

Original Video Programming


Self-scheduling

Video Service Provider