"Telescopic" on-demand DVR/VOD Advertising - Combining standard length commercials/advertisements with an associated optional longer advertisement that the viewer can interactively activate to view. The longer commercial makes the ad “telescopic” as the viewer can lengthen the commercial if he/she wants to. It's on-demand and may be downloaded onto the TV system's hard drive.

Telescopic Ads with Interactive TV

Advertising using Interactive Television