Transactional Television - (Assocaited with T-commerce, TRetail) -  (1) Offering the possibility of transactions, most significantly purchases, via interactive TV.   (2) Pay TV, Subscriber Television. (3) Using interactive television for monetary transactions.

Transactional VOD
Conditional Access

Per-subscriber Fee

Set-top Box Subscriber

Subscriber's Usable Hours

SVOD (Subscription Video on Demand)

Targeted Advertising

T-commerce