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 Traditional advertising typically is one-way from the advertiser to the target. Internet and interactive TV advertising is two-way. Potential customers can, and do, communicate back to advertisers as well as perhaps communicate among themselves. Activity-based Video on Demand Actualized Audience Culture Brand Channel Contextual Advertising Independent IPTV Channel Niche VOD packages, Niche Video-magazine Service Segmentation The Targeted Advertising Dictionary and Business Index Themed-programming |
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