Virtual Channels - (Private Channels) – (1) Text, graphics, or video that's integrated into a web-like page and placed in a closed network. (2) Links (often interactive) in an Interactive TV system that act a lot like hyperlinks on the World Wide Web.  In a sense they're suppose to mimic a television channel in a closed network. Users can use them to find out movie times at theaters, restaurant menus, etc. Virtual Channels can allow viewers to more quickly seek out new programming and services. TiVo offers a private channel that customers can upload personal data to for sharing. Virtual Channels are often associated with Walled Gardens.

Virtual Advertising

Information Channel – A virtual channel/toolbar on your TV screen with links to special offers, weather, news, stock quotes, movies, TV shows, etc.

Interactive Tool Bar – An electronic bar presented on your TV screen to navigate through various interactive TV related activities such as on demand programming.