To find out more about an entity's involvement with interactive television, type both their name and "interactive tv" in a search engine.

3Vision
Acxiom
Allin Interactive
Arlen Communications
BDP Media Group
Bob Gold & Associates
BOLT (MediaStorm)
Brightline TV
BrightRoll - Large video advertising network.
Cadent
Concurrent - Everstream - iTV advertising software solutions.
Digital Innovation Group
ENDEMOL UK - Studio
Exponential Interactive
FireMedia
FourthWall Media
Genesis Media
Glispa
Havas
MediaStorm
Mindshare Worldwide
Mirada
Monaker
mufin
MRM
NovaRising
Oktobor - Studio
PearlTV
Simulmedia
Spiderdance
Sudden Industries
Advanced Content Group (TPAC) (Trailer Park)
Visible World - Targeted Television Advertising.
Yomego

Worth Checking

3RD Sense
A. Eicoff & Co
AdForce
Ananey
Aniden
Broadstreet
Dalet
Designory
DoubleClick
FireMedia
Gartner Communications
Hart Associates
Hirsch Design
IfThen Digital
INVISION
Marcus Evans Company
Mercury Media
Risdall

Interactive TV and/or Digital Media Market Research

Barb - A major source of TV audience data in the UK.
BBC Worldwide Labs
Datamonitor
davita
Digital Tech Consulting
Econsultancy
eMarketer
e-Media Institute
Ensequence - Audience measurement & more.
Fairfield Research
Forrester Research
FourthWall Media
Futurescape
Gartner Communications
GoldMedia Consulting & Research
Gracenote
Horowitz Research
iSpot.tv
Inscape
Interactive Future
Interactive TV
Invidi
Leichtman Research Group
Lotame
Marcus Evans Company - A business events and information company.
Market Research Reports
Mediametrie
MediaBiz
Nielsen Social
nScreenMedia
Ovum
Parks Associates
Phil Leigh's Inside Digital Marketing
Practical Marketing Analytics
S&P GLOBAL MARKET INTELLIGENCE
ShareTracker
Spirent Communications
The Carmel Group
The Diffusion Group
The Media Audit
TVTime
United Business Media - A business events and information company.
UITV.info -Interactive TV Research
User Vision
Wainhouse Research
Zenith Media

Various Interactive TV Advertising Definitions

The Targeted Advertising Dictionary & Business Index™
Interactive Television Advertising
The definition of Telescopic on-demand DVR/VOD Advertising
The definition of Telescopic Ads
The definition of Contextual Advertising
The definition of Dynamic Ad Placements
The definition of Advertising-supported Video on Demand Network
The definition of Ad-serving
The definition of Participatory Video Ad (PVA)
The definition of Ad Campaign Platform
The definition of Ad Contest
The definition of iAds

• Association for Interactive Marketing AIM
• American Association of Advertising Agencies - (AAAA)
• Association of National Advertisers (ANA)
• Center for Interactive Advertising (ciAd)
• Chinwag
• CTAM (Cable & Telecommunications Association for Marketing)
• iMEDIA project
• Interactive Advertising Bureau
• Journal of Interactive Advertising
• MediaPost
• Response Magazine
• Television Bureau of Advertising (TVB)

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• Create Interactive TV software applications and related customization and integration services
• provide Interactive TV solutions, datacasting technology and viewer's analysis tools
• Partnered with major corporations like Microsoft & EMC to complement their AI software engines
• Also create middleware, IPGs, User Interfaces and application engines
• Be developers of interactive streaming media technologies based on MPEG-4
• Design software for viewer profiling and targeted advertising delivery
• Be a set-top box software developer
• Offer data collection and distribution services for cable and satellite operators
• Provide end-to-end digital broadcasting solutions
• provide image processing for TV broadcasting/Internet/production studio/sports as well as advertising insertion
• Offer end-to-end business solutions for Interactive TV
• Specialize in targeted television advertising
• Develop services and tools for interactive programming.