The Targeted Advertising Dictionary and Business Index(TM)

Online Interactive Television Dictionary

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The Targeted Advertising Dictionary and Business Index™

Targeted Advertising - (TV) (Contextual {targeted} Television Advertising, Targeted Measurable Television Ads, Targeted Interactive TV Advertising, Content Targeted Advertising, Addressable Advertising, Behavioral Targeting, One-to-one Advertising, Personalized Viewer Specific Content, Content Ads, Contextual Ads, Highly Targeted Contextual Advertising, Keyword-based Contextual Advertising Services. Associated with Subscriber-specific Interactive Video, Gender Based Targeted Advertising, Targeted Branding, Targeted Product Placement, Selling to Niche Buying Groups, Keyword Targeted Advertising, Dynamic Digital Advertising, Subscriber specific Advertising, Subscriber-specific Targeting, Niche Advertising, Advertising using Narrowcasting, Contextual Advertising Technology, Advanced Contextual Technologies, Targeted Ad Matching, Ad Relevancy Matching, Contextual Ad Campaigns, Contextual Ad Networks, Real-time Contextual Ad Targeting Platform, Targeted Advertising Systems, Contextual Advertising Service, TV Commercials Contextually Targeted to a Program's Content, Contextually Targeted TV Commercials.) – People with varied lifestyles and behaviors often create niche groups. These groups can be targeted with specialized communication strategies. To be more targeted, ads should be more closely associated with the programming the viewer has shown an interest in. TV-based targeting advertising can counter spending money needlessly on audiences unlikely to be receptive to a sales pitch.

The personalization inherent in behavioral targeting can mean greater awareness among the target audience. In a ChoiceStream survey, 38% of respondents say they are more willing to pay attention to such individually focused advertising.

Though a TV ad may be targeted, that doesn't mean it's interactive. There are a growing number of targeted TV advertisements that also have interactive elements embedded in them. Look for Interactive Targeted Television advertisements to see marked growth in the near to middle term. Article.

With Targeted Advertising advertisers can make more money because they've increased the relevancy of their ads. So even though advertisers cut down on the quantity of their ads, they still reach more people. Advertising advancements are slowly changing the attitude of the consumer. There will be a point where the consumer will expect the ad to be relevant and perhaps view it negatively if it isn't.

Untargeted Advertising - The CEO of Google estimates that up to 95% of the world’s advertising is of the untargeted variety. The vast majority of television advertising is untargeted. In this scenario a large group of viewers are shown a commercial that appeals to the interests of only a minority. Targeted Advertising is the opposite. (Reference.)

Interactive TV Advertising - (iADs)

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Addressable Advertising - A loose definition of Addressable Advertising is when the advertisement "addresses" you by the name your account was registered under, or another name the system may know you as.

Behavioral Targeting - Advertisements utilizing behavioral targeting focus on the consumer's current online activity. (Contextually targeted ads focus more on consumer's specific interests.) Click here to see results of a May 2007 consumer study from Revenue Science, JupiterResearch and AOL, comparing contextual with behavioral advertising methods.

Brand Channel - A dedicated advertising channel available via the Internet, TV, Walled Gardens, etc, where marketers broadcast brand related content directly to users. Marketers want to cater to the needs and desires of a community with product tie-ins, Participatory Video Ads (PVAs), infomercials, infotainment and other types of interactivity. These can give advertisers the ability to measure and view, in real time, user's attitudes towards the advertisements as well as the product/service being discussed.

Branded Entertainment -
http://en.wikipedia.org/wiki/Branded_entertainment.

Content targeted Advertising - Content-targeted Ads, Content Targeted Advertising. Associated with Product Placement - Advertising that's particularly relevant to the content it's embedded in.

Contextual Advertising - (TV Commercials Contextually Targeted to a Program's Content, Contextually Targeted TV Commercials, Targeted Advertising) - Advertising that's targeted to the individual viewer's unique interests. A contextual ad system scans the viewer's preferred programming and displays associated advertising. For example, if the user is viewing a New York Yankees baseball game, the viewer might see ads for New York Yankee related products. Google AdSense was the first major online contextual advertising program and made the concept popular. Google's, Yahoo's and Microsoft's contextual advertising programs largely rely on Pay Per Click Advertising.

Google’s AdSense popularized online contextual advertising, where sponsored links appear on the page with information similar to the content of the page you are viewing. http://en.wikipedia.org/wiki/Contextual_advertising

Dynamic Ad Insertion (Dynamic Targeted Ad Insertion. Associated with Dynamic Video Ad.) - "Dynamic" means "continually changing." With Dynamic Ad Insertion, network operators can provide targeted ads that can be swapped in and out of the TV programming as it's delivered. Usually, ads are inserted in advance and cannot be swapped out once the content (TV program) is on the operator's network. Podcasting, online video and Interactive TV continue to be growth areas for Dynamic Ad Insertion (Dynamic Targeted Ad Insertion.) Unfortunately, with Dynamic Video Ad insertion, there can be a problem of different types of media formats.

Gender Based Targeted Advertising - Targeting the advertising to a particular sex. http://www.wirelessdevnet.com/news/2007/jun/06/news2.html

Inquiry Marketing

IPTV Targeted Advertising example - http://blogs.zdnet.com/ip-telephony/?p=1481

Local Ad Insertion - Inserting commercials to a smaller, more targeted audience. Most often this is done at the network operator's headend. A selling point of IPTV is how it can drastically reduce the price of Local Ad Insertion, article.

Microcast

Narrowcast

Niche Programming

Niche TV Community

Participatory Video Ad (PVA) - A PVA is an actual video ad that consumers can rate, share information concerning and otherwise comment about. These give advertisers the ability to measure and view, in real time, user's attitudes towards the ad as well as the product/service it’s discussing. Gaming vendors and movie studios are two of the entities to have used them. See Interactive TV Advertising.

Pay Per Click Advertising

Interactive request-for-information Ads (iRFI)

Slivercasting

Targeted Advertising Systems – (TV) - TV Systems that offer targeted advertising. The targeted advertising may or may not include interactivity.

Target Market - The total number of possible customers you could sell your products/services to.

Targeted Interactive TV Advertising - (Interactive TV Targeted Advertising) - Targeted TV advertising that includes interactivity.

Targeted T-coupons (T for Television) – Coupons sent via Interactive TV to a select group of viewers versus blanketing the public with an expensive campaign. As you could imagine these coupons can offer a discount etc. as do standard hard copy coupons.