Apple Computer's iTunes Music Store - iTunes sells music, television programs and more. This content outlet originally helped entice studios to offer more online TV content via non-traditional avenues.

Apple's 2005 Deal with Disney - In October 2005, for $1.99 each download, Apple made reruns of Lost and other programs available for downloading to iPods. In less than three weeks, Apple said a million videos were sold. This helped show many the benefits of putting TV content online. It was historic and had a major impact on Internet TV's success.

See the Interactive Television Institute.