Content Distributors - See Content Providers. The terms "Content Distributors and Content Vendors might be used to denote those that distribute to a broader range of media. Content Providers in television might be more associated with network operators.

Content Provider - (a.k.a Network Operator) - Very often "network operator" is used instead as most folks get their TV from premium services (such as satellite, cable, telco TV etc.) This can include local network television stations affiliates, cable television providers, telcos, terrestrial and satellite TV providers.

See the Interactive Television Institute.