Electronic Storefront - (On-Demand Storefronts) - (1) (May be known as Virtual Store, Web Storefronts, Electronic Store, Shop-from-home.) Electronic stores which are set up to do e-commerce over the Internet. (2) Electronic stores set up to do e-commerce over whatever network your network operator offers. Viewers could visit these locations electronically and buy from the merchants, like they do over the Internet with a PC or other devices. Video on Demand (VOD) subscribers that have this service can shop 24/7 from merchandisers touting their wares with on-demand programming. See Walled Gardens.

See the Interactive Television Institute.