WML Ad Templates – (in terms of Interactive TV) – A standardized and/or basic advertising pattern/product that can have its secondary characteristics manipulated; secondary characteristics in this case being its specific interactive TV properties. SkyDigital & NIVEA are/were businesses that utilize/utilized this. (NIVEA's "Body Satin Sheen Moisturiser" using SkyDigital’s WML-based ad templates.)

List of WapTV Businesses