Program Guide (EPG) &
Program Guide (IPG)
In-Stat/MDR predicted that the
worldwide IPG market value would grow to
Program Guide (TV)
nearly $1 Billion by 2008. (2004 prediction.)
- (IPG) - (On-screen
Channel Guides, Interactive Preview Guide, Interactive Media Guides,
Interactive Programme Guide, Electronic Programme Guide, TV-oriented
Electronic Program Guides, Electronic
Service Guide, (ESG), Interactive IPG, Integrated IPG, Interactive
Television Program Guide, TV Navigator, Content Navigation Guide.
Associated with Electronic Program Guide, Enhanced Program Guide,
Integrated EPG, Content Navigation, TV Navigational Services,
XMLTV-based EPG, Custom Guide View.
) - Interactive Program
Guides are a form of Enhanced
that offer an advanced on-screen display to locate content. Just as
people use search engines and portals to locate content on the web,
viewers need powerful IPGs to help them find what they want in regard
to television. A successful IPG deployment requires: access to an IPG application
access to television program listing databases and a way to get the
data delivered to the IPG so it can be viewed. Corporations to watch in
regard to IPGs include Rovi, Microsoft and Tribune Media Services.
Often IPG/EPG functionality is integrated into the receiver, as is the
case with Digital Media Receivers, Media Center PCs, Media Centers and
many game consoles.
Originally the term "EPG" was more popular than "IPG" but as
Interactive TV has developed, momentum has shifted to "IPG." One reason
for the early popularity of the term "EPG" was that the original TV
channel guide was named "Electronic Program Guide".
It's possible that Content
and Service Discovery Guides
(CSDGs) will replace Electronic Program Guides and Interactive Program
Guides as television content gets progressively more supplemented with
content from the Internet, and from consumers' own personal home
Many consider the the difference between EPGs and IPGs to be the
level of interactivity offered. Electronic Program Guides (EPGs)
basically just display the name of the program, a brief description of
the program and what time the programming is going to be aired. These
slowly roll along and typically you can't increase the speed of the
display. Interactive Program Guides (IPGs) on the other hand offer more
options, such as jumping to different viewing time periods, more
indepth programming analysis and/or reviews, programming for a
particular genre such as kids, the ability to check messages from your
network operator and integration with DVRs
certainly is the category to watch in terms of the future.
Note - There are
those that use the term EPG even though it incorporates at least some return
IPGs are used on other
consumer products such as mobile phones and Media
. More advanced IPGs might offer Internet access or
something else in terms of a return
IPGs can keep track of your favorite channels, offer a "reminder"
service that lets you know when your favorite shows will be aired. It
might even automatically record them. An IPG can restrict access to
channels you don't want the kids to see, as well as offer a television
To use IPGs, viewers typically need To be receiving some form of
digital TV. Upon activating (opening up) an IPG, the IPG's "Main Menu"
is likely what initially comes up. The main menu offers program
listings, viewer services, the time and more.
Typically EPGs & IPGs can be customized by the network
and/or by the individual viewer. Needless
it's a likely place to find advertising, targeted
TV IPGs can be viewed on your computer if a TV
or the like, and required software is installed. Microsoft's
WebTV for Windows
is an IPG.
Many online video sites incorporate some type of EPG or IPG.
Typically EPGs and IPGs are not synonymous as "Channel
often easier to individually customize IPGs.
- CSDGs can find content on the Internet,
and/or from in-home networks. See Rovi for more on these.
(Program and Systems
Information Protocol) has been used for IPG/EPG development in ATSC