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Long
Form Advertisement - –
(Expandable Interactive
Television Commercials, Long-format
Commercials, Long-form
Commercials, Telescopic
Advertising, Long-tail {Video} Advertising.) - Associated
with Advertainment,
Interactive
Advertising, Telescopic on-demand DVR/VOD Advertising, Advertainment,
Long-tail Video)
– Upon activation, long-form commercials "telescope" from the
traditional 30 or 60 second variety into something longer. These
advertisements can include more developed forms of interactivity, such
as one-click shopping and other forms of T-commerce. Long-form
commercials allow consumers to browse products and access information
that interests them. Using their remote control, viewers can explore
products and interact with brands at their own pace.
These more lengthy commercials may also be available with Timeshifting and On-demand programming. See ITV Advertising. There are those that feel that Hewlett-Packard 2005 Long Form Advertisement was the first to run in the States on the Dish Network. It let users click through a Francois Vogel-directed "HP + You" commercial to long-form content, where they could redeem a coupon, see digital photography products or watch longer versions of the Vogel spots. |
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