Brand Channel – A dedicated advertising channel available via the Internet, Internet-connected TV, Walled Gardens, etc., where marketers broadcast brand related content directly to users. Brand Channels can be used when marketers want to cater to the needs and desires of a specific community with product tie-ins, Participatory Video Ads (PVAs), infomercials, infotainment and other types of interactive advertisements. These can give advertisers the ability to measure and view, in real time, user's attitudes towards the advertisements as well as the product/service being discussed. See Advertising using Interactive TV, Interactive TV Branding & Niche Programming.
Branded Entertainment -
Brand Equity Protection
Brand Tone of Voice
Branded Programming (Slots)
See the Interactive Television Institute.