Personalized Content (in terms of Interactive TV) – Personalized Content is presented to selected members of a TV's network. These end-users may have asked for this content or the network operator may send it to them based on what they think the end-user would be interested in.

Contextual Advertising

Personalization Delivery Networks (PDNs)


Personalization Engine, Personalized Engine

The Targeted Advertising Dictionary and Business Index

TV Personalization