Interactive TV Dictionary and Business Index

Online Interactive Television Dictionary

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Targeted Advertising Dictionary and Business Index
(Last updated in 2012)
Targeted Advertising - (TV) (Contextual {targeted} Television Advertising, Targeted Measurable Television Ads, Targeted Interactive TV Advertising, Content Targeted Advertising, Addressable Advertising, Behavioral Targeting, One-to-one Advertising, Personalized Viewer Specific Content, Content Ads, Contextual Ads, Highly Targeted Contextual Advertising, Keyword-based Contextual Advertising Services. Associated with Subscriber-specific Interactive Video, Gender Based Targeted Advertising, Targeted Branding, Targeted Product Placement, Selling to Niche Buying Groups, Keyword Targeted Advertising, Dynamic Digital Advertising, Subscriber specific Advertising, Subscriber-specific Targeting, Niche Advertising, Advertising using Narrowcasting, Contextual Advertising Technology, Advanced Contextual Technologies, Targeted Ad Matching, Ad Relevancy Matching, Contextual Ad Campaigns, Contextual Ad Networks, Real-time Contextual Ad Targeting Platform, Targeted Advertising Systems, Contextual Advertising Service, TV Commercials Contextually Targeted to a Program's Content, Contextually Targeted TV Commercials.) – People with varied lifestyles and behaviors often create niche groups. These groups can be targeted with specialized communication strategies. To be more targeted, ads should be more closely associated with the programming the viewer has shown an interest in. TV-based targeting advertising can counter spending money needlessly on audiences unlikely to be receptive to a sales pitch.

The personalization inherent in behavioral targeting can mean greater awareness among the target audience. 

Though a TV ad may be targeted, that doesn't mean it's interactive. There are a growing number of targeted TV advertisements that also have interactive elements embedded in them. Look for Interactive Targeted Television advertisements to see marked growth in the near to middle term. Article.

With Targeted Advertising advertisers can make more money because they've increased the relevancy of their ads. So even though advertisers cut down on the quantity of their ads, they still reach more people. Advertising advancements are slowly changing the attitude of the consumer. There will be a point where the consumer will expect the ad to be relevant and perhaps view it negatively if it isn't.

Untargeted Advertising -  The CEO of Google estimates that up to 95% of the world’s advertising is of the untargeted variety. The vast majority of television advertising is untargeted. In this scenario a large group of viewers are shown a commercial that appeals to the interests of only a minority. Targeted Advertising is the opposite.

iAds Interactive TV Advertising  - (iADs)

Addressable Advertising - A loose definition of Addressable Advertising is when the advertisement "addresses" you by the name your account was registered under, or another name the system may know you as.

Behavioral Targeting - Advertisements utilizing behavioral targeting focus on the consumer's current online activity. (Contextually targeted ads focus more on consumer's specific interests.) Click here to see results of a May 2007 consumer study from Revenue Science, JupiterResearch and AOL, comparing contextual with behavioral advertising methods.

Brand Channel - A dedicated advertising channel available via the Internet, TV, Walled Gardens, etc, where marketers broadcast brand related content directly to users. Marketers want to cater to the needs and desires of a community with product tie-ins, Participatory Video Ads (PVAs),  infomercials, infotainment and other types of interactivity. These can give advertisers the ability to measure and view, in real time, user's attitudes towards the advertisements as well as the product/service being discussed.

Branded Entertainment -

Content targeted Advertising - Content-targeted Ads, Content Targeted Advertising. Associated with Product Placement - Advertising that's particularly relevant to the content it's embedded in.

Contextual Advertising - (TV Commercials Contextually Targeted to a Program's Content, Contextually Targeted TV Commercials, Targeted Advertising) -  Advertising that's targeted to the individual viewer's unique interests. A contextual ad system scans the viewer's preferred programming and displays associated advertising. For example, if the user is viewing a New York Yankees baseball game, the viewer might see ads for New York Yankee related products. Google AdSense was the first major online contextual advertising program and made the concept popular. Google's, Yahoo's and Microsoft's contextual advertising programs largely rely on Pay Per Click Advertising.

Google’s AdSense popularized online contextual advertising, where sponsored links appear on the page with information similar to the content of the page you are viewing.

Dynamic Ad Insertion (Dynamic Targeted Ad Insertion. Associated with Dynamic Video Ad.)  -  "Dynamic" means "continually changing." With Dynamic Ad Insertion, network operators can provide targeted ads that can be swapped in and out of the TV programming as it's delivered. Usually, ads are inserted in advance and cannot be swapped out once the content (TV program) is on the operator's network.  Podcasting, online video and Interactive TV continue to be growth areas for Dynamic Ad Insertion (Dynamic Targeted Ad Insertion.) Unfortunately, with Dynamic Video Ad insertion, there can be a problem of different types of media formats.

Gender Based Targeted Advertising - Targeting the advertising to a particular sex. 

Inquiry Marketing

Local Ad Insertion - Inserting commercials to a smaller, more targeted audience. Most often this is done at the network operator's headend. A selling point of IPTV is how it can drastically reduce the price of Local Ad Insertion.



Niche Programming

Niche TV Community

Participatory Video Ad  (PVA) - A PVA is an actual video ad that consumers can rate, share information concerning and otherwise comment about. These give advertisers the ability to measure and view, in real time, user's attitudes towards the ad as well as the product/service it’s discussing. Gaming vendors and movie studios are two of the entities to have used them. See Interactive TV Advertising.

Pay Per Click Advertising

Interactive request-for-information Ads (iRFI)


Targeted Advertising Systems – (TV) - TV Systems that offer targeted advertising. The targeted advertising may or may not include interactivity.

Target Market - The total number of possible customers you could sell your products/services to.

Targeted Interactive TV Advertising - (Interactive TV Targeted Advertising) - Targeted TV advertising that includes interactivity.

Targeted T-coupons (T for Television) – Coupons sent via Interactive TV to a select group of viewers versus blanketing the public with an expensive campaign.  As you could imagine these coupons can offer a discount etc. as do standard hard copy coupons.

More definitions of targeted advertising More Targeted Advertising Information:

 More Related Definitions

Ad Campaign Platform
Ad Contest
Ad Views
Addressable Advertising
Advanced Content
Advertising Application
Advertising-supported Video on Demand
Behavior-based Profiling
Call to Action
Coupons to TV delivery
Customized Advertising
Customized Content
Demand-driven Advertising
Expandable Interactive Television Commercials
Extended-form Ads & Promotions
Incentive Based Advertising
Interactive Advertising Platform
Interactive TV-supported Commercials
Interactive TV-based Retail
ITV Branding
Linear TV
Long Form Advertisement
Long-format Commercials
Long-form Content
Long-tail Video
On-demand Interactive Advertising
One-to-one Advertising
Personalized Advertising
Press Red
Product Placement
Real Time Merchandizing
Soft Launch
Speed Bumps
Telescopicing Ads
Telescopic" on-demand PVR/VOD Advertising
Two-way Advertising
Untargeted Advertising
Value-added Services
Video on Demand-based Advertising System
Viewer-choice Driven Advertising
Viewer Participation in TV Programming
Virtual Advertising
Virtual {TV} Ads
Virtual Channels

Related Article Titles From the Past
  1. Google to reach satellite viewers with targeted TV ads?
  2. Targeted advertising
  3. American TV networks consider broadband video to be their network's number one new business priority
  4. Interactive TV Advertising in NYC
  5. BigBand, Partners See Big Market for Personalized TV Ads
  6. More on iTV advertising
  7. Google failing to snag $116 billion print, radio, television ad markets
  8. Advertisers Let Go Of Old Marketing, Hold On To Old Medium: TV
  9. Access to Coupons, Kelly Ripa TV Spots and Outtakes via Interactive TV
  10. Wal-Mart is planning to deploy new digital technology - IPTV
  11. ONLINE advertising in Britain is expected to overtake the television market by the end of the decade
  12. OpenTV announces their 1500th interactive TV advertisement
  13. Average reach for an interactive television advertising campaign is around 200,000 households across the UK
  14. iTV advertising is coming of age
  15. Turner Media's new iTV Group
  16. Sky View panel increases visibility of interactive {TV} advertisements
  17. Sky Media Emuse interactive advertising agreement
  18. Agreement also allows Cox to use the TiVo interactive advertising platform
  19. The Revolution Masterclass on in-game advertising
  20. Nearly 70 percent of advertisers believe VOD and digital video recorders (DVR) are
  21. Dish Network is currently the most advanced channel for interactive ads {in the States}.
  22. T-coupons
  23. Television still king of media (UK)
  24. The market for Interactive TV advertising is expected to double inside the next 12 months
  25. VOD commanded $15 million in ad revenues in 2004
  26. $70 billion television ad market dwarfs the Web business 5 to 1
  27. Study shows viewers enjoy interactive commercials
  28. Motorola invests in targeted advertising for digital TV
  29. Television advertising may double after the digital TV transition
  30. Website where Realtors can purchase inexpensive, highly targeted advertising
  31. 4th Screen Advertising are pleased to be the first to launch gender based targeted advertising
  32. 70% of respondents are interested in receiving personalized advertising
  33. Contexual or target-specific advertising is the latest online hit
  34. Geographically-targeted advertising and user-customized content delivery
  35. Words service provides site-targeted advertising for both text and banner ads
  36. Targeted advertisements and small and medium-sized businesses (SMBs)
  37. Audio, text and image based advertising
  38. The Behaviorally Targeted Ad Audience. Is your campaign too finely targeted?
  39. It's hard work developing relationships with advertisers, particularly for mass scale advertising. But not for highly targeted advertising
  40. Firms pour billions into targeted Web advertising
  41. Highly-targeted pay-per-click advertising & free pay-per-click targeted advertising
  42. Google Multimillionaire Reveals How He Gets Millions Of Pay-Per-Clicks Free
  43. Provides customers with state of the art technology offering standard and customized products
  44. Prime Point Media, offers highly-targeted advertising plus PrimeCasting
  45. Contexual or target-specific advertising is the latest online hit
  46. Google’s AdSense introduced contextual advertising, where sponsored links appear on the page with information similar to the content of the page you are viewing