|
Untargeted Advertising - At the time of this writing, the CEO of Google estimated that up to 95% of the world's advertising is of the untargeted variety. The vast majority of television advertising is untargeted. In this scenario all viewers are shown a commercial that appeals to the interests of only a minority. Targeted Advertising is the opposite. Activity-based Video on Demand Actualized Audience Culture Brand Channel Contextual Advertising Independent IPTV Channel Niche VOD packages, Niche Video-magazine Service Segmentation Slivercasting The Targeted Advertising Dictionary and Business Index Themed-programming |
|