Actualized Audience Culture – This is when a particular culture desires to be engaged in the programming they're viewing instead of only passively watching it. Associated with niche programming and interactive TV.

Actualized Audience

Active Entertainment

Passive Entertainment

Interactive TV Application


Active Entertainment (In terms of Interactive TV)

Broadband Entertainment Services

Entertainment on Demand (EOD, EoD)

Personalized Video on Demand Entertainment

User-guided Entertainment, Fully-integrated Participant