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Real
Time – Synonymous with “live”, or as the
event is occurring.
Real Time Merchandizing – (in terms of TV) – Attempting to sell products/services while the viewer is watching. Content-targeted Advertising Contextual Advertising Direct-response Interactive TV Interactive request-for-information Ads (iRFI) Targeted Advertising Systems Targeted T-coupons (T for Television) Target Market (TV) Untargeted Advertising |
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