Targeted T-coupons (T for Television, Associated with Interactive Television Commercials Coupons, Interactive Television Coupons.) – (1) Electronic coupons are sent through the TV system to a select group of viewers versus blanketing the public with an expensive coupon campaign.  As you could imagine these coupons can offer a discount etc. as do standard hard copy coupons. These electronic coupons may or may not be interactive. (2) Coupons are given to the end-user in some manner and they need to redeem them through their TV system.

See The Targeted Advertising Dictionary and Business Index.

Behavior-based Profiling (Interactive Television)

Contextual Advertising