Two-way Advertising - Two-way Advertising include scenarios such as interactive television where viewers can interact with the advertisement. See Advertising using Interactive Television.

Traditional advertising typically is one-way from the advertiser to the target. Internet and interactive TV advertising is two-way. Potential customers can, and do, communicate back to advertisers as well as perhaps communicate among themselves.

Activity-based Video on Demand

Actualized Audience Culture

Brand Channel

Contextual Advertising

Independent IPTV Channel

Niche VOD packages, Niche Video-magazine Service


The Targeted Advertising Dictionary and Business Index