(Interactive TV) - The viewer is offered an additional incentive to win something when interacting with the TV advertisement.
Interactive Television Advertising.
Activity-based Video on Demand
Actualized Audience Culture
Independent IPTV Channel
Niche VOD packages, Niche Video-magazine Service
The Targeted Advertising Dictionary and Business Index
is a Participation TV Channel by
Participatory Video Ad
Viewer Participation in TV Programming
Personalized Video on Demand Entertainment
User-guided Entertainment, Fully-integrated Participant
Interactive TV Game Show Participation
Interactive TV Voting
Interactive TV Gaming
List of Interactive TV Games Related Developers and Providers
List of TV Programming with Interactive Television in 2002 and Earlier
See the Interactive Television Institute.