Personalized TV Playback Devices - (1) Devices involved with Personal TV such as digital video recorders, digital VCRs, recordable DVDs and other receivers. (2) Devices used by the end-user (viewer) for enhanced TV. (Many consider this term antiquated.)

Contextual Advertising

Interactive Television

Personalization Delivery Networks (PDNs)

Personalization Engine, Personalized Engine

The Targeted Advertising Dictionary and Business Index

TV Personalization