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The
Definition of 2-Screen
Interactive TV
2-Screen
Interactive TV – (May
be known as 2-Screen
TV,
Two-screen Interactive TV, PC-delivered
two-screen Interactive TV applications, 2-screen
Synchronized Interactive TV, SyncTV, Synchronized
TV, PC-Synchronous
Enhancements,
Two-screen TV,
Split Screen
Programming,
Split-screen TV, Synchronized Interactive TV
{Application},
Telewebbing, 2-screen Interactive Applications, Broadcast-synchronized
Interactive TV,
2-screen Internet Application.)
- 2-screen Interactive TV is slowly
giving way to Single-screen
Interactive TV. However it's
still a dominate form of Enhanced and
Interactive
Television.
(1) (This is the primary definition) -
The most dominate example of 2-screen TV is when a TV program asks you
to go to their Web site for more information. If that Web site makes
available interactive features (as they most often do,) technically
it's known as "2-screen Interactive TV."
2-screen Interactive TV was developed for
use as so many television systems currently lack a built-in return
path. With 2-screen Interactive
TV, someone
watching TV can separately use a
computer, phone or another device to interact with that TV program,
the network operator, the program's viewers and/or advertisers. An
example is Mobile Interactive TV.
http://etvcookbook.org/pc_dinners/pc-synchronous.html
www.teleshuttle.com/UCM/2006/01/two-screen-tv-goes-back-to-future-all.html
http://etvcookbook.org/glossary/pc-synchronous_enhancements.html
(2) Split-screen TV,
Split Screen Programming)
- When the television
programming
and return
path
(often the Internet) are presented
in
separate frames on the TV screen, perhaps in the form of picture-in-a-picture.
Some
Related Definitions:
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