Interactive TV Dictionary and Business Index
Addressable TV & Connected TV Marketing

Individualised, even personalized advertisements on addressable television are broadcasted to individual household's based on their interests. It's typically done through cable, satellite and set-top box distribution systems.

Also see Interactive TV Consultants & OTT.


a4 Advertising
3RD Sense
3Vision
ACTV8me
Acxiom
Advertising Research Foundation
AI Marketers Guild
A. Eicoff & Co
Amobee
Ampersand
Anonymous Media
Armchair Media
Association of National Advertisers
Advocado
B-Reel
Basis Technologies
Beachfront Media
Bertelsmann Media Systems
BIA Advisory Services
Bing Result
BlockGraph
Bob Gold & Associates
Bonnie Barclay
Breakaway Communications
BrightRoll (Yahoo)
Broadcast Interactive Media
Broadcast Projects
Broadstreet
BSSP
Butler, Shine, Stern & Partners
Cable & Telecommunications Association for Marketing
Cadent
Cannella Media
Canoe Ventures (Addressable TV Advertising)
Capgemini
Centrify
Centriply
Charm Communications
C2 Creative Studio
Centris
Channel Factory
Comcast Advertising
Commission Junction
Compulse
ComScore
CrossMedia
Cross Screen Media
Daniel Brian Advertising
Dalet
DBEX
DeepIntent
Designory
DirecTV Advertising
Dish Media
Disney Advertising
DDPA
Dumbstruck
ENDEMOL (Banijay Group)
ENGINE
Epsilon
Ericsson Television formerly Tandberg Television
etv media group
Euro RSCG (Havas Worldwide)
FireMedia Partners
FourthWall Media
Gamut
Gist
Google Results
GroupM
Hart Associates
Havis Media
Horowitz Research
Hulu Advertising
ID5
IfThen
IKON
Innovid
InTheGame
Invidi
INVISION
LG Ads Solutions
MADHIVE
Matter More Media
MarketCast
MarketCast
MediaOcean
MediaStorm
Media by Mother
Mindshare Worldwide
MNI Targeted Media
Movio
MRM Worldwide
MultiTV
NAGRA
National Media Research, Planning & Placement
NBC Spot On
NBC Universal
New York Interconnect
Openet
OpenTV - NAGRA
Operative
Origin Media
Parrot Analytics
Pixability
Prasad Joglekar
Quantifi Digital
Real Eyes
Risdall
Roku Advertising
Samba TV
Samsung Ads
Spectrum Reach
Spherex
Simpli.fi
Simulmedia
Spiderdance
Spirent Communications
Spotdada
STIRISTA
Strategus
Sudden Industries
The Trade Desk
Teads
ThinkAnalytics
Trailer Park
TransUnion
Treatment Studio
TrueX
Truthset
TV[R]EV
TV Squared
UI Centric
USIM
VDX.tv
Verance
Viamedia
Vibe
Vidillion
VIZIO
Visible World (Comcast)
Vizio Ads
VisionConsult
Weapon7
Xandr
Yahoo Addressable TV
Yahoo Ad Tech (Verizon Media Video SSP)
Yospace





(Products, services and websites vary with time. Please verify.)

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Audience Analysis, Analytics & More


605
Advertiser Perceptions
AppScience
AppsFlyer
Barb - A major source of TV audience data in the UK.
BDP Media Group
Claritas
Coalition for Innovative Media Measurement - (CIMM)
Daddi Brand Communications
Datamonitor
Dentsu International
Devoncroft
Disney Measurement Solutions
Digital Technology Consulting
Effectv
eMarketer
Fairfield Market Research
Forrester Research
Fourth Wall Media
Futurescape
Global Information
GoldMedia Consulting & Research
Google Marketing
Helen Katz - "The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying”
HUB Entertainment Research
Inscape
iSpot.tv
Leichtman Research Group
LiveRamp
Market Research Reports - Interactive Television
Marketsmith
MIDiA Research
NPAW
Nielsen
Parks Associates
Propellant Media
Provalytics
Scripps Research
Snowflake
Strategy Analytics
System1 Group
The Diffusion Group
The Media Audit
TiVo - Audience Research & Measurement
Tubular
tvScientific
TVREV
VideoAmp
Video Advertising Bureau (VAB)
Wainhouse Research
WatchingThat
WURL
ZypTV (ZypMedia)

(Products, services and websites vary with time. Please verify.)




Related
CTAM (Cable & Telecommunications Association for Marketing)



Interactive TV Advertising Software and Hardware Providers Can:

* Create Interactive TV software applications and related customization and integration services
* Provide Interactive TV solutions, datacasting technology and viewer's analysis tools
* Partnered with major corporations like Microsoft & EMC to complement their AI software engines
* Also create middleware, IPGs, User Interfaces and application engines
* Be developers of interactive streaming media technologies based on MPEG-4
* Design software for viewer profiling and targeted advertising delivery
* Be a set-top box software developer
* Offer data collection and distribution services for cable and satellite operators
* Provide end-to-end digital broadcasting solutions
* Provide image processing for TV broadcasting/Internet/production studio/sports as well as advertising insertion
* Offer end-to-end business solutions for Interactive TV
* Specialize in targeted television advertising
* Develop services and tools for interactive programming.




interactive television consulting