Microcast - Associated with Slivercasting, Niche Programming,  Narrowcasting.) Microcasting is delivering specialized, customized, targeted content. This can be via any number of media/communication models; print, online, TV, in person, etc. It can be done via conferences, executive roundtables, research reports, white papers, consulting services and seminars. Media integration is often a plus. See Niche media, Internet TV & IPTV.