Push - This is when content is supplied/presented to the viewer whether they ask for it (or wanted it) or not. “Push” advertising is the opposite of “Pull advertising”.
https://en.wikipedia.org/wiki/Push_technology

Activity-based Video on Demand

Actualized Audience Culture

Advertising using Interactive Television

Brand Channel

Contextual Advertising

Independent IPTV Channel

Niche VOD packages, Niche Video-magazine Service

Segmentation

The Targeted Advertising Dictionary and Business Index

Themed-programming