Interactive TV Secondary Platform - (Associated with Interactive TV Secondary Distribution Platform, Interactive Television Secondary Development Platform.) - In terms of computerized technology, a platform describes some sort of framework, either in hardware or software, which allows software to run. The term "platform" might be used interchangeably with the term "specification" or "standard," sometimes even "middleware". Platforms may be offered by individual entities (such as businesses or organizations) or agreed upon by many related entities. A platform may be open system or proprietary.

A secondary platform
augments, or can be used in conjunction with, the primary platform. An example is the TV show American Idol (at least at the time of this writing). During the TV show (the television being the primary platform,) the audience is given the option of voting for contestants via the secondary platforms of Internet, telephone and interactive television. Another example of a secondary platform is a TV show that suggests you go to their website for more information, the Internet/website being the secondary platform.

The Internet has become a major secondary distribution platform for television programming as numerous websites offer television programming online. Internet-connected televisions and other Internet-to-TV-connecting devices such as
digital media receivers or media extenders are likely in the process of making the Internet a primary distribution platform.

An example of the use of a secondary platform might be if the programming producers give potential viewers secret details about the show's characters and plots only get if they log on to, and/or visit a particular site. 

Advanced Services Platform (ASP)


Application Platform


Content Delivery Platform

Cross-platform (Maybe known as Platform Independent, Platform-neutral, Interoperability, Platform Interoperability or Platform Agnostic.)

Cross-platform EPG Client

Digital in-room Interactive TV Platform

Digital Media Platform - (DMP)


DVB Multimedia Home Platform

Free-to-air Digital Terrestrial Platform

MHP - (Multimedia Home Platform)

Middleware (TV)

Multiple-platform Delivery Schemes

OCAP - (The OpenCable Applications Platform {Specification})

Open Media Platform (OMP)


Out-of-home Internet Platform
- Ways subscribers access the Internet when they are not at their home. This includes notebook PCs and mobile phones.

Platform Integration

Reference Platform - (May be known as Reference and Development Platform.)

Secondary Platform

Sky Interactive Platform


Unbundled Network Elements-Platform (UNE-P, UNE-Platform.)

Visa Open Platform

Web-enabled Television Platforms