Actualized Audience Culture – This is when a particular culture desires to be engaged in the programming they're viewing instead of only passively watching it. Associated with niche programming and interactive TV.

Actualized Audience

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Active Entertainment

Passive Entertainment


Interactive TV Application

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Active Entertainment (In terms of Interactive TV)

Broadband Entertainment Services


Entertainment on Demand (EOD, EoD)

Personalized Video on Demand Entertainment

User-guided Entertainment, Fully-integrated Participant

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